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Writing newsletters
Writing Newsletters – Tricks of the Trade
By Glenn Murray
Company newsletters can be an amazingly successful marketing technique. Whether you want to up-sell or cross-sell, establish your brand or establish your authority, or simply reach a wider market, a newsletter can do the job for you. You just have to make sure you write it right. Television, radio, and print advertising are often too expensive for many businesses to justify – especially small businesses. Fortunately, there is an alternative. Today’s internet and email technologies make company newsletters a very inexpensive, yet surprisingly effective, form of advertising. When it comes to newsletters, big companies and small are finally competing on a level playing field.
So what is an email newsletter? An emailed newsletter serves much the same purpose as a traditional company newsletter. Think of it as a short newspaper – but instead of relating to a town, city or country, it relates to your business. You can include articles on new products or services, awards, recent success stories and case studies, promotions, specials, share price rises, company events, research… And if it’s a quiet month, you can simply write articles that might help your customers out...

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