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Internet banner advertising
10 Effective Ways to Boost Banner Click-through
By Chee Wee
Banner advertising is one of the most widely used marketing medium on the Internet. Though banner click-throughs have decreased to less than 1.0% in the past year, it is still possible to achieve reasonably good click-through of 3.0% and above. Below are 10 effective steps that I have successfully used to help my clients boost click-throughs on their banner campaigns. 1. Employ Action Words
Use action words like "FREE" and "Click Here" in your banners.
Offering something "FREE" in your message attracts the reader to click on your banner. Banners with "Click Here" teasers and similar action phrases also increase click-through.
2. Use Short and Punchy Headlines
A short and punchy banner headline makes a difference. Always load your headline with benefit statements - offer solutions to the challenges that your customers face. If you sell diet products, try "Lose 10 pounds in four weeks!". Work on a winning combination of text and graphics in your banner ad.

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