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High search engine ranking.(How to)
In the process of designing a website for clients the question inevitibly arises
"How do I get a good search engine ranking?". This is a very good point and the answer
is not as clear cut as you may think.
A high search engine ranking means that your website will appear on the first page of a
search engine, when someone searches for the subject of your website. For example if
you were a babysitter, then you would want to appear on the first page of results
whenever someone typed in "babysitter" into their favourite website. If you sold CDs
you would want to be on the first page of any search engine results whenever someone
typed in "CD".
Many search engines and marketing tools say that you need to be on the first 3 pages
of search engine results, but I say that is incorrect, you need to be on the first
page. My reasoning is this: how often have you gone past the first page when you have
been looking for something in a search engine? 10% of the time? Almost never? I'm the
same. If you or I don't go past the first page, prospective customers won't either...
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