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Improve Link Popularity
Link popularity is the number of relevant quality inbound links pointing to your
website. Most major search engines use link popularity as part of their algorithm
which helps to determine the relevance of your website. Exchanging Links is Not Always
the Best Way One of the most prevalent ways to develop link popularity is by exchanging
links. But it is not necessarily the best way. First, exchanging links willy-nilly
with anyone you can find willing to do so is not a good tactic. It doesn't help your
site visitors if you link to irrelevant, poor quality sites. It makes your site look
trashy. And it doesn't help your search engine ranking either. In fact, if you're
exchanging links too carelessly you could be pegged as a link farm and actually banned
from search engines. The right way to exchange links is by finding quality, relevant
sites with which to exchange links. These are the links that search engines care about.
But the process of finding the right sites and then convincing the webmaster or site
owner to exchange with you is a time consuming process. Time better spent, we believe,
on building link popularity the right way: the natural way....
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