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Beyond Blossoms Gives Online Flower Shops a Facelift
Beyond Blossoms new website raises the bar for online flower companies. By rethinking how a flower website should look, and by featuring hand-tied, European style flower bouquets, the company is going after competitors such as Proflowers and 1-800-Flowers with sophisticated and elegant products. Bedford, NH November 18, 2004 -- At Beyond Blossoms, a New England based flower company featuring European style fresh flower bouquets, business is blooming. With its newly redesigned website (http://www.beyondblossoms.com) the up-and-coming company is challenging larger competitors such as Proflowers and 1-800-Flowers to give customers a better online floral experience. Before the launch, co-founders Josh Grossman and Gina Maschek researched how to differentiate their flower company from a sea of online competitors. Says Josh, “Basically, we visited the websites of our major competitors acting as regular customers to see what we liked and did not like about their sites.” The two created a long list of areas to improve on, including: offering fewer products and price points, offering more flower varieties such as lisianthus and cymbidium orchids, and creating a more elegant, minimalist interface. Gina comments, “If you look at one of our competitor’s sites for example, a search for roses will lead to 259 results displayed over 44 pages. Too much choice leads to a cluttered looking website and customer confusion.

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